Qatari Diar: who the developer is, as its own brochures describe it

The same sentence appears in the Ripples, Jade Hills, Sapphire Residences and LEVEL Business District brochures: 'Qatari Diar Real Estate Company was established in 2005 by the Qatar Investment Authority, the sovereign wealth fund of the State of Qatar.' The LEVEL Business District brochure adds that the company is headquartered northeast of the capital Doha, on the coast of the Arabian Gulf.

That brochure also states the company's purpose: Qatari Diar 'was entrusted to support Qatar's growing economy and to coordinate the country's real estate development priorities.' In Egypt its brochures and the Alam Al Roum fact sheet carry the name Qatari Diar Egypt, with a logo that reads QATARI DIAR in English and الديار القطرية in Arabic above the word EGYPT.

The brochures answer the first part directly: the company was established by the Qatar Investment Authority, which they describe as the sovereign wealth fund of the State of Qatar. The Alam Al Roum fact sheet puts it this way: 'Backed by the Qatar Investment Authority, Qatari Diar is one of the world's leading real estate developers, delivering landmark destinations across five continents.'

Beyond that the brochures say nothing about legal form, share structure, board or management. We therefore describe it only in the brochures' words, as a company established and backed by Qatar's sovereign wealth fund, and add no label of our own.

Two taglines appear on the developer pages. The Jade Hills brochure prints 'Inspiring Excellence in Real Estate', and the LEVEL Business District brochure closes with 'Inspiring Excellence Across Destinations'. The Alam Al Roum fact sheet uses 'one of the world's leading real estate developers'. These are the developer's descriptions of itself and we quote them as such.

The brochures do not explain the meaning of the name, list projects outside Egypt, or give employee numbers or financial results. Those points are not published in the material we hold.

The residential brochures carry the developer's own reservations, and a buyer should read them before relying on any drawing. They state that actual areas may vary from the stated area, that drawings are not to scale, and that room dimensions carry an allowance of a 5% variance. They also state that 'Qatari Diar reserves the right to make revisions/alterations, at its absolute discretion, and without liability.'

In practice this means the brochure is a description, and the contract for a named unit is what binds. Whenever this site quotes an area or a feature from a brochure, it is quoting a document that the developer may revise.

No. This site is run by an independent real-estate marketer. It is not owned, operated or written by Qatari Diar and does not speak for the developer. The developer has its own website and its own sales channels.

What we do is narrower. We read the developer's printed brochures and fact sheets, relay what the sales team sends us with its date, and connect interested buyers with a sales consultant. Every figure here is traced to one of those documents, and when something is not printed we say that it is not published in the material we hold instead of filling the gap. Reservation and contracts are completed with the developer, on the developer's terms.